HUB Management Executive Forum

2 days to understand all the mechanisms of the influence

During this time of information spreading across multiple media channels instantly, the old patterns of communication have become obsolete. CEOs must reinvent their overall communication strategy in order to stay relevant. This is the purpose of HUB Management. The current media ecosystem can be mapped as a « HUB » of influence, a 360 degree “media sphere” made up of various components: communication, press, radio, TV, Internet and public opinion. This new information convergence is challenging the traditional model that relies on a siloed approach and on the partitioning of media.

The HUB Management is an operational method developed from the mapping of the HUB, which allows you to manage your messages in the media ecosystem in real time. Its purpose, compared to traditional approaches, is to involve a process of managing information from a 360 degree angle in order to include long term.

The HUB Management’s goal is to be more precise in your communication, and to have an accurate knowledge of your media environment, with the proper tools and efficient management of your human resources.

Many recent examples show that the media ecosystem is no longer based on everyday communication reacting to a crisis. Today, because of the development of Internet and the mobile phone, the world of communication is awake and on constant alert.  In this erratic environment, the Hub Management’s goal is to establish a new benchmark and allow communication professionals to position their brand as an influential player in the new media sphere.

In this context, the Hub Management Executive Forum is an annual event for decision makers to meet the best communication experts of the moment – both inside and outside of France – and share best practices with the main users of the HUB Management.

In two days, you will attend the highest level panel discussions, based on real practical experiences.